by Steve » 18 Apr 2011, 17:59
I'll only work with companies I like. If a manufacturer I've got to like and use their product. If a retailer I've got to like their shop. On top of that, I have to like dealing with them also. I was talking with a potential new sponsor on Saturday and we got on like a house on fire. That makes the potential of working with them much more appealing.
I wouldn't work with anyone I felt was unethical but ethics are a matter of opinion so what I might consider unethical, others might be fine with or vice versa.